Privacy Policy

1. Who We Are

Demand Unlocked is a lead generation and AI appointment setting service operated by Brook Hinton, based in Norwich, Norfolk, England. When we refer to "we", "us" or "our" in this policy, we mean Demand Unlocked.

This privacy policy explains what personal data we collect, why we collect it, how we use it and your rights in relation to it. We are committed to protecting your privacy and handling your data responsibly.

2. What Data We Collect

When you use our website or contact us, we may collect the following personal data:

Via our contact form:

• First name and last name
• Email address
• Business name
• Approximate monthly revenue
• Your biggest business challenge

Via Calendly (third-party booking tool):

• Name and email address
• Any information you provide when booking a strategy call

Via general website use:

• Basic technical data such as your IP address, browser type and pages visited - collected automatically by our hosting provider Netlify

We do not use Google Analytics, tracking pixels or any third-party analytics tools on our website.

3. Why We Collect Your Data

We collect your data for the following purposes:

• To respond to your enquiry and understand whether our services are a good fit for your business
• To book and manage strategy calls
• To provide our lead generation and appointment setting services to clients
• To communicate with you about our services
• To comply with any legal obligations

We do not sell, rent or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases for processing your data:

• Legitimate interests - to respond to enquiries and assess whether we can help your business
• Contract performance - to deliver our services to clients
• Legal obligation - where we are required to process data to comply with the law
• Consent - where you have explicitly provided it

5. How We Store Your Data

Your data is stored securely via the following:

• Netlify - our website hosting provider, which captures contact form submissions. Netlify's privacy policy can be found at netlify.com/privacy
• Calendly - our booking tool, which stores appointment data. Calendly's privacy policy can be found at calendly.com/privacy
• Email - enquiries and client communications are stored in our email system

We take reasonable technical and organisational measures to protect your data from unauthorised access, loss or misuse.

6. How Long We Keep Your Data

• Enquiries that don't convert to clients - we will retain your data for up to 12 months and then delete it
• Client data - we retain data for the duration of our working relationship and for up to 3 years afterwards for legal and accounting purposes
• Booking data - retained in line with Calendly's own data retention policy

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right to access - you can request a copy of the data we hold about you
• Right to rectification - you can ask us to correct inaccurate data
• Right to erasure - you can ask us to delete your data in certain circumstances
• Right to restrict processing - you can ask us to limit how we use your data
• Right to data portability - you can request your data in a portable format
• Right to object - you can object to us processing your data in certain circumstances

To exercise any of these rights, please contact us at hello@demandunlocked.com. We will respond within 30 days.

8. Third Party Services

Our website and services use the following third-party tools which may process your data:

• Netlify - website hosting and form submissions (netlify.com)
• Calendly - appointment booking (calendly.com)
• Stripe - payment processing for clients (stripe.com)

Each of these providers has their own privacy policy and data processing practices. We recommend reviewing their policies directly.

9. Cookies

Our website may use essential cookies required for the site to function correctly. We do not use tracking cookies, advertising cookies or analytics cookies.

10. Children's Privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us